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Evolving media (Web sites, email, blogs, social networking sites, etc.). Access to you and the newsmakers or persons in charge. They focus on specific issues or programs to move the public to take action. Last name. D. The ninety-five (95%) segment of the 95/5 concept, 5. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. When preparing written products, it is important that your message is understood. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Resident/Non-Resident, Trainer Program, etc. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Many Web sites include a blog as part of the site. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Describe evolving media tools, including social media, for communication. All of the above, 23. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Lesson 3 introduced the importance of establishing relationships with the media. To read this blog, go to:http://emergency.cdc.gov/. Determine information to be communicated to the public. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Social media have changed how quickly information about a disaster is available. Once your campaign is implemented, the last step is to determine its success. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. A public awareness campaign is a vehicle you can use to get your message out about being prepared. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. What is in it for them? You cant manage who shows up but you can and should manage contact with the site. If you use an acronym, make sure your audience understands it. The heat on the desert floor isnt just a nuisance, its expensive & lethal. A PIOs proactive approach to public information enhances credibility in messaging. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} This awareness-level training is suitable for new PIOs. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B %PDF-1.6 % 0 Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. The news media and local government ask the community to send videos and photos via social media, email, and text messages. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Switchboard: (301) 447-1000 Are there warnings or other critical messages to be communicated to the public? How knowledgeable is the audience on this topic? Select the right media to reach the target audience. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. B. (Unit 2), Describe the types of written products used in public information activities. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. All goals should have a target date for completion. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. B. an important part of the PIOs job. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Under the ICS, the PIO works for: A. Select this link to access a printable . At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Next you need to identifyhowyou will communicate. Look at the audience, but dont lock eyes with any one person and dont look into the camera. It is important to build relationships with your media contacts. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Increased information needs can be handled. Public information can help people make the right decision at the right time. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. The most popular social networking sites have groups, which offer chat boards for members. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Recall preparation techniques that contribute to a successful media interview. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. (Unit 3), Recall preparation techniques that contribute to a successful media interview. B. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. The ability for readers to leave comments in an interactive format is an important part of many blogs. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Do you know what to do to protect yourself and your family? The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Youll be quite surprised at how the elected official mouse makes all the difference with the children. For example, you can post videos, use social networking sites, and/or create a blog. Coordinate information being distributed to ensure consistency with other agencies messages. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Is the conduit for information to internal and external stakeholders. I would urge you to be careful whenever you travel, Smith said. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Are there cultural differences to take into consideration? 0. Its community preparedness. This feature can facilitate abuse of the system. Managing public information is another fundamental element of emergency management. Students also learn message development and . It can be taken alone or before Basic Public Information Officer Training (G290). Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. The Mayors Office developed an outreach campaign known as Red Stick Ready. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. This course can provide a basic understanding of the PIO function for those new to the position. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. %PDF-1.6 % 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. 1. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. As a PIO, your target audiences include . You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Generally, there is no review before modifications are accepted. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Treat all media fairlydo not play favorites with reporters. These people are your target audience. D. Identify opportunities for public awareness campaigns. The news release should use the inverted pyramid as illustrated below. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Walter Monsour: So, the message was managed extremely well. FEMA does not endorse any non-government Web sites, companies or applications. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. What are priorities within your organization? You can find the complete list of courses in the Spanish language course list. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Serves in an ICS role 2. The role of the pubic information officer. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. * The social media links provided are for reference only. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. 140-character stand-alone micro-blog statements. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. endstream endobj 495 0 obj <. Grab the attention of your readers so that they will continue reading. The process for ensuring that a public information message was accurately conveyed is typically called: A. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Work within the emergency management system. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Speculation C. Summarizing D. Bridging, 12. Blogs to cover events as they are happening. You cantand dont expect them to stay there all of the time. An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day.
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