Follow me!">
Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. In the industry this is known as "activating" the sponsorship. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Download. Sponsorship brings so much more than a logo on a car . Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Match those goals with what you can offer. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. "The Forms Professionals Trust . Be sure to target each proposal to the specific potential sponsor. This is how you present yourself as a racing driver and show your value to potential sponsors. NHRA/National Dragster. How to Write a Sponsorship Letter. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Racing cars is a very expensive pastime. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. . Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Be sure to include a call-to-action so the decision-maker knows what you want them to . Click the link below to read more. 03. Will you sponsor my race car? More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Your true request is that you are asking to be part of the sponsor's sales team. Consider yourself as a marketing agency pitching to a business. %PDF-1.4 % Go more into depth with your research to get a sense of their specific goals. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Expand awareness of their product? Sponsorship Proposal For . Neither Agree Nor Disagree 2.18%. Make a list of every racing expense you incurred over the past season and tally the entries. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. Instead, provide a general overview, such as "Parts alone last year cost $X.". Use all forms of media to showcase who you are: text, photo, audio, and video. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Unless you are approaching a major sponsor, do not ask for your total racing costs -- potential sponsors are likely to balk and deny your proposal when faced with large sums. Nationally Televised racing is just that. Our series (Star Mazda or FF2000 Championship) usually serves as a support race If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. . By getting your name into the press, your message is spread further than your existing audience. Its so much easier to close a sale with someone youve already built a rapport with. Businesses who sponsor drivers will pay money or provide free (or more likely. Until recently, this was called the Busch Grand National Series. He's collected 60 race wins as well as the 2014 championship. Organize the proposal in sections. Do you have a special story? Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. It has to be filled-out and signed, which is possible manually, or with a particular solution like PDFfiller. 10+ Automotive Sponsorship Proposal Samples 1. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. You are so much more than a racing driver so think about your interests and skills outside of motorsport. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. The kind a marketing agency might present to a client they want to get on board. Without primetime TV coverage, how will people see your sponsors name/product? <> Dont expect to be sponsored for long. How do I write a sponsorship proposal? Though my experience was generally limited, I never saw ANY return from any of it. Collect evidence throughout the race season testimonials, statistics, etc. s !1A"3Qa5RSTrt#$2BqUb A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Dont feel like you need to include a shiny proposal document in the first instance. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Talk to mechanics, auto shops or dealerships. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). This is a more simple document that tells your story. Consider checking out Oval Track racing. You need to show up to a potential sponsor with a persuasive, well thought out plan. Don't feel like you need to include a shiny proposal document in the first instance. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. How long you have been racing. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. There are sponsorship opportunities wherever you turn but you need to think outside the box. Strongly Agree 9.61%. Argument template relies upon theory and the author's experience teaching this talent. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? How are you going to justify the cost of what youre offering? Is your audience someone who will actually buy their product? You and any potential sponsors need to work together to achieve what you both need. A short biography about you. The Complete Guide to Motorsport Sponsorship. This tool allows to fill out any PDF or Word document directly from your browser (no software . endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream This proposal contains proprietary and confidential information of EVSR and Entropy Racing . Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Think about the problem you will help solve and the goals youll help reach. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. The heart of your proposal lies in what you have for them. First, provide a history of you and your racing team. Tallulah Philange has worked as a journalist since 2003. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Essentially, Contingency Sponsors have already agreed to support a racing series. Firmly Settle Your Offers. This high quality transparent png images is totally free on PNGkit. There are plenty of people (often very young) who show up with that intent. Increase sales? In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. First, provide a history of you and your racing team. Before approaching a sponsor, draft a proposal first. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . 0000000016 00000 n There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. You might be operating in a specific niche (see below for more details) or area. Val Apple Motorsports, Inc. 2. How to Find a Sponsor as a Beginner Triathlete. Once you get the sponsorship agreement wrapped up, the real work has only begun. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. The cover letter should also include the reasons why you think this sponsorship will work. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Fast Feb is back but its looking a little different for 2023! Many people think sponsorship is easy: Sponsorships are not charity. Don't ask yourself "How low should I go?" Research the sponsor you are targeting. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. So I built it myself-Ferdinand Porsche. The best way to learn about racing sponsorship is to read as much as you can about the subject. Always be thinking of ways to reach new people. Update your sponsor with reports on the work youve been doing for them. Treat your Race Team as a Business. Sample page from the Racing Mentor proposal template. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. 78 0 obj <>stream Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the You do not need to include every cost. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Agree 10.48% If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. We work together, help each-other out, and do all we can to make sure well have a great race. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. It is not a donation nor is it a "favor". So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Text of Pravega Racing Sponsorship Proposal. Approach the deal as a win-win for both sides. stream Sponsorship Proposal. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. The cover page should include the details of the potential client and your details. The racing team approaches a mid to high scale business organization asking them for sponsorship. Your proposal must show depth and that you took the time to understand each sponsor. 1. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. [1] 2. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Consistency is all about keeping going. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. NO! Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps They must know what they are sponsoring so that they can decide whether to accept your proposal. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). 4+ Racing Sponsorship Proposal Samples 1. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. You will use that information to get back to your sponsor with a winning proposal. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Simply putting a name out doesnt always mean it will come back as added revenue for a company. Treat the race car sponsorship proposal as a business transaction. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. You have to sponsor me because my car always gets 100 likes on social media. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Approach the deal as a win-win for both sides. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Group outing packages can be set up for larger groups from your business or organization. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Generic sponsorship proposals have little chance of convincing would-be benefactors. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. If theyre not quite right, ask yourself why. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* You still need to be able to eloquently put your case across in writing. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. endstream endobj 73 0 obj <>stream hb```"gVa1G2S\Z&80~QRse This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. 5 0 obj Download. But remember, a great proposal is about so much more than an attractive design. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Description: Thank you for your interest in sponsorship from Summit Racing Equipment. This will be key in making sure theyre happy throughout the year. If you cant think of anything to say or ask, consider whether the prospect is right for you. Go in with no agenda, otherwise, itll come across as disingenuous. Your almost there! Where can I find sponsorship opportunities? Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. 0000051603 00000 n In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. This all comes down to value. 6 0 obj Our packages range from $1,000 personal sponsors to premier. Thank the letter reader for his or her time and include all of your contact information. Download Its about being a christian role. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. 3. What makes you different from any other person? Edit your sponsorship agreement team online. Make sure you get the details for the decision-maker. Treat the race car sponsorship proposal as a business transaction. Focus on the businesss goals rather than your life story. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Look for brands that are actively trying to promote themselves and look at how you can add to that. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). You can customize the colors to match your company's brand. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal It will not offset all your costs for an entire weekend, but they can go a long way to lowering your expenses. Fast shipping, quality parts. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. % For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. 3. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. If you have questions you think other race directors may know the answers to, or just want to chat about If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Specify the Event. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Harvick has spent 23 seasons in the NASCAR Cup Series. Unfortunately, retaining sponsorship in the long term may not always be under your control. People love to talk about themselves so ask questions and chat about them. Its a great thing to have but it will not help you secure sponsors on its own. . Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Work from the outlines you prepared to include all of the important details. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Dont let imposter syndrome get the best of you. Consider what will be most impressive to the types of sponsors you want to target. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Do your posts get engagement? If you can convince a company to sponsor you, but that company doesnt quickly see the value. It's time to submit your sponsorship proposal. Tell us about the class you run. Once youve found the business youd like to approach, think about what their goals are. How much work will be involved on your end in delivering on the sponsorship? What makes you stand out over other racing drivers. trailer Team Racing Sponsorship Proposal Our desire . Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Are you going to help that business make more sales? Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. "What does my event have to offer to potential sponsors?". After all, they're after your event as much as you're after their sponsorship! Everyone from the outside thinks that everyone racing cars has sponsors. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. <> Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Step 2: Write a two to three paragraph of your opportunity. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Are you posting regularly? Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. 1. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. A business or group sponsors a racer, providing monetary support. Helping race directors share expertise and learn from each other is a big part of what we do. Tell us about it. As a racing driver you are focused, talented and ambitious in something you love to do . It does not mean that it must include false claims or misleading information. The template proposal sponsorship comes in A4 and US Letter size. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas The hard work comes into sitting down and going through these steps. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Type an introductory letter, addressing it to the person in charge of the organization. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. The prototype race car is to be evaluated for its potential as a production item.
Perry's Blueberry Cucumber Martini,
Desiree Gould Cause Of Death,
Mary Berry Sultana And Cranberry Traybake,
Articles R
Follow me!
