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Thats right. All of us do this, including myself. It made it the medium that the internet promised creators it would give them but hadnt yet. Dynamic ad insertion and geo-targeting made lots of stuff possible. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Its an audio medium. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. I mean, aside from the iHeartPodcasts app, obviously. We do all kinds of advertising models with Malcolm and his team. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. You got it. A very special episode discussing the difficulties of bullying with a 10 year old girl. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Why is that? Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. See omnystudio.com/listener for privacy information. I just keep hearing the trailers and it sounds godawful. The Man, The Movie, The Podcast! You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Ninety-five percent. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Launching in early 2019, the podcast will be co . The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. We all did it. Film series [ edit] Weve arrived. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Eighty million a week is the more interesting stat to me. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. That got its own set of executive producers out of LA who shepherd the NextUp program. Ron listens to an Opera Singer, to see what all the hype'sabout. The other is the digital audio group. I have to say people are very excited to hear from you today. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. If its a jump ball, Id love them to use the iHeartRadio app. It was the only time Ive ever gotten a call from somebody. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. We had three or four people who were our formal official sales team at Stuff Media. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Over at The Late Late Show, Ferrell's Burgundy once again treated the . [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Is it just Bob Pittman being like, Chaos reigns. There is always something new happening. Youre the CEO of iHeart Digital, which is a big company with a long history. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I dont think this is wishful thinking. In fact, it was always there, but now it has exploded. Google and YouTube are awesome. Or, the negative reason, theyre covering up bad work. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. The only reason we have that number is because of broadcast radio marketing. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. We tend to think we have to do things sequentially. Each. I want to wrap up with the Decoder question. Do you convert people to Apple Podcast or to Spotify? There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Its that whole waterfall versus agile thing. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. It has brought in underrepresented creators like nothing else weve done. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. I can test exclusive or windowed content there. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Both are completely okay and actually really perform well. Its not mutually exclusive, first of all. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. It hasnt yet hit this moment of reverse-engineering from the platforms its on. Ill give two answers. Its never been any different from day one, and it has made all the difference. You came to it through an acquisition. I have not mastered this, by the way. We used Jun Group. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Yeah, youre right. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. See omnystudio.com/listener for privacy information. That is some real Silicon Valley stuff. I feel like its still a thriving business. Its good content. The medium. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Thats what were trying to true up. On the other side of the business, you own the distribution. These are objective truths. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Yeah. Theyll do it for usually one of two reasons. Sometimes these restructures are a little bit fake. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? Its just like life. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . I think its real. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The idea that were going to run ads at scale and on broadcast, that were going to put the local news anchors on the side of buses, this is not this industry. But that has been their promise for years, and it might still be their promise. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. But I also think it fundamentally tripped up a little as a business model. Its clearly not as regulated as radio. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Promote. We make TikToks too, by the way. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Don't act like you're not impressed. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We all get it by now, painfully. The way to do that was to create two segments in our company. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows.
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