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And third, inner city public school systems are often limited by teachers unions. The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. This all went off the rails after the killing of George Floyd. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Thanks for reading. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. What happened to ALL the white people in ads. There seems to be a concerted effort among companies to replace white people with black. If so, then by golly, you should care. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. No strong white young men in Star Wars? They are a very loud and sometimes violent minority. I will never vote dem again. My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. The high-end advertising being geared towards blacks is so unrealistic! To me its not a Repub vs Dem or Right vs Left issue. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. I am disgusted by all of this. I went on a two month road trip Nov-Dec. 2020. I am just sick of all this CRAP being shoved down our throats. Dont be obtuse. Look from within. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. I am a former busboy for the same company where I am the CMO. Its annoying to see so much over representation. Good observation. Making them susceptible to the rants off the conservative right. Im not watching and Im not buying. Sadly, this is happening not just in advertising, but everywhere. Not everybody looks like the Marlboro Man especially women. Exactly, Dave. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. And I certainly find it curious how everything has exploded all at once. But must we pay for the sins of our fathers forever? maybe you should just stay off the internet. Also, they rarely riot and burn down cities. As there were supposedly no Black people in Scandinavia back then, there was no reason for a Black character to be present in the movie. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. Sorry to hear it. Personally I dont know of any white people that held a gun to any of their heads and kept them from going to school or getting a job. Gay couples have no business in shows aimed at three year olds. I just turn the sound down and walk out of the room. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. What can a brown man give me that a White man cant? Youd be wrong, of course. As you can see, you are hardly alone. I am constantly hearing the phrase Black Power, Brown Power. The sheer number of black people in TV commercials is already highly suspect, but the equation becomes even more lopsided when you consider that they are almost universally portrayed as clever, sensible professionals and leaders who hold positions of power over whites and characters of other races. . 1. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. But, this isnt some sort of phenomenon. I had that same thought- and Im a white woman! While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Im unapologetic and young. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. (Ok, so sue me or yell at me, Im too old to care.). White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. Oh, I dont know, Anna. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. I worked at DFW Airport for 30 years and I did everything in my power to keep my sexual preference hidden form all my coworkers. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. I never watch commercials or ads. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. Awakening normies are providing me with much merriment. Thats perfectly normal! for the winter. Good comment, ARG. Now, it's an ad, and in the end it doesn't matter, however, I feel this forced diversity does impact some aspects of media. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) Its a phenomenon known as white replacement or white erasure, and those who champion it are the very same ones who would ridicule and call racists those who point it out. An example. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? Does that represent the true numbers of passengers or the target for airline passengers? Boycott products. Look at the latest Purge movie.its about POC people running around killing White people. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. And sorry, they were NOT rich white guys. The only time I saw a woman with my body type, it was a prescription medicine ad, the actress was Black, and she was power-walking and doing healthy activities to lose weight. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. They parade black people around to try and prove that most blacks can be upstanding. Slavery has existed within all peoples over the world. This trend is NOT about money. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it. Predictably, not one person had the courage to comment. For some, it is a crutch. Meanwhile, teachers and politicians allow drag shows in elementary schools. And I think a lot of people instinctively realize this even if they have difficulty expressing it. Slavery is like the albatross around the white neck. Diversity Is the Future I am sure that for the vast majority of the UK this is not the case. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. blacks commit hate crimes at twice the rate I have just about quit watching network television. (Wouldnt that actually be misappropriation? So confusing.) It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. This blatant punishment of white males should be illegal, as it should be to all races of people. To validate their superior socioeconomic positions above us of course. Necessarily rich, no. Yep. . Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. I commented about this about a month ago and after I did I felt so much better. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. Some say they. Be careful when reading that research study. Because racism is OK when its a minority group thats doing it. Sad. And yet we cant say Merry Christmas. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. I just happen to have two 36 axe handles right here by my desk. Bang on, Dennis. That might seem to make sense but do you know a lot of really poor Asian people in America? I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. Its all so twisted, isnt it? Isnt that interesting? And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Obviously there is nothing wrong with that in real life and I wish I had them as neighbors. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. In Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, writer Jim Thompson cites a study that shows just how out of whack peoples perceptions are regarding the size of different populations by income, race, religion, gender identity, and more all due to the agenda-driven programming we are being force-fed on TV. One of the best ways to portray diversity in your marketing is to use real customers and . No, they must get in our faces at every chance and turn everything into a platform for their message. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. At this point, no one is being represented and maybe that vanilla (no pun intended) approach is another misstep that creates a billboard affect. In answer to your question, its both. I am not the only person noticing all this. The folks behind these changes can print all the money they wishand have been able to do so since 1913. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. Black people put the word out to lie on census to keep population % low. I too am a die hard liberal when it comes to social issues but bristle at the not so subtle attempts to disenfranchise the white race and even the male gender. . Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. Remove race and substitute with something else. I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. Once the Romans went down that path their society began to fail. Maybe this is why advertisers are pushing these social agendas?? I guess if you can have fake news why not fake commercials. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. Yes, people need to vote with their wallets. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. Well, the fair-minded ones do, anyway. Theyre made to look stupid, or just plain made fun of! Look at the article Whiteness is a Pandemic. Thats captain vanilla. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! But, as with most things, acceptance is growing as the real world begins to catch up. Its there, its part of our history, its part of who we are. Good lord its so offensive. Glad you found us, Kristen. I bet Im not alone.and the funny thing is, I am not a straight White male. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. The Kellogg brothers were Seventh Day Aventists who preached that meat is evil, advocating a grain and veg based diet. Again, youre not racist just observant. Believe me the subliminal message especially to young people is clear. Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Everyone knows that representation is important. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? Yours is a perfect example of how the current push for forced diversity is having real, negative consequences on people, on industries, and on the culture. I closed it down soon after I closed down my business. His presence was a sign, so the argument goes, that the movie's creators had clear left-liberal . Lacking strong men, governments can more easily control compliant populaces and feminists can get closer to achieving their dreams of taking down the patriarchy.. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. There is positively an endgame to complete the destruction of the west underlying all of this. Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. Youre right, Ace the majority of brands are so aggravating and obnoxious that a lot of us are cutting the cord. but lets remember its not all of they. For example, the black kids who beat up the conscientious black student at school for acting white.. And I have lots of hypotheses on why but have yet to finalize my theory. Why wouldnt you show more people that look like the ones consuming your products? What about The China loving NBA or the NFL? And when Serena lost her her third round match to an oppononet who played spectacularly, to see the tournament director rush out to cater to Serena immediately after match point; to see the camera cut to and stay on Serena for minutes after the match instead of showing the winner; to hear the commentators gush over Serena before saying anything about who just won; to see the media throw a microphone at Serena right away this is all going a WAY too far. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. I once saw a production in NYC for example, of The Sound of Music with a black Maria von Trapp, the real Maria being a very real person who happened to be white. They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. Advertising isnt doing the people or themselves any favors. By doing so you are only infuriating the general public. And, guess what? Not only that, but I see very few women who look like me. Diversity in TV advertising has improved in the ensuing years. Let us all push back. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. And I believe most people feel the same. Thats a pretty good take, Anonymous. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. We all get that the world is changing, that Americas demographics are changing. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. Oh, thank you, Anonymous. Patrick Ward, High Speed Experts. Advertising is just an extreme version of the same phenomenon. Its the preposterousness of the ads premises that makes so many commercials unwatchable. As a White woman, Ive never had any interest in interracial. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. some complain about the fast food ads, and some (or ONE person who wrote an opinion piece?) Absolutely no hint of animosity between their privileged children (dressed so nicely) and the parents. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) To amend your preferences you can visit "Cookie Settings" at the bottom of the website. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. An industry filled with media creators so oblivious to human psychology and so far up their own pretentious asses, most couldnt portray a believable version of reality if their clients corporate profit-sharing plans depended on it. Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). I see them small as ignorant tools. There are no white males other than stupid guys! History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. Kris, I cant say you made a bad decision pulling the plug all those years ago. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. Why not? Most if not all of the developments in dramatic theater and film tech came from Europe and European artists are discouraged from representation now. Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. Then, make sure you do it. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. No, they arent. This is their method of dividing and conquering the lower classes of society as they see us. Hollywood has always loved the exoticso casting a Scottish actor as an Anglo-Saxon Englishmanthat was their kind of shtick. I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important.

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