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After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Yes. Alcohol: 50%. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. Has something happened to them, or is my state just not able to get it anymore. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. It is only a name. Is Rebel Bourbon the Same as Rebel Yell? Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. Hopefully the wood work they are doing will justify the new and improved name. Some Texas units mingled Comanche war whoops into their version of the yell. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. Good one. Rebel Yell was to be produced in small batches and sent out to southern states. Honestly, at first, I thought more about the Billy Idol song. 2023 Luxco, Inc. All Rights Reserved. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Landon Sampsell We will never go there again. 2 Rebel Yell Bourbon is often left out of the wheated discussion. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Its not difficult. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Maybe next time I'll have to make my sarcasm more evident!!! Tons of bottles out though. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). While its still available for under $15, you may have more trouble finding it at the price. Why Changing Rebel Yell's Name is the Right Move Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. I thought that moniker just applied to Ole Miss fans. Did something happen with Rebel Yell bourbon? : r/bourbon Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. . Do you wish theyd keep the name. However, in 2020 the rebranding effort went to removing Yell from the bottle. In 2019 Rebel Yell went through a rebranding effort. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Rebel Yell Kentucky Straight Bourbon Whiskey, 70 cl - Amazon For the purists. Click here to learn all about mash bills. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. In Virginia battlefields, monuments, and references to the areas history are very common. Once I became more conscious of the significance of the name, I did find it awkward. To me it was just a name given to a coaster, devoid of any historical or political significance. Confederate Defeat Re-examined". From there, most bourbons will contain malted barley, and rye. Without fail, it was Yellowstone or Rebel Yell. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Rebel Yell 100 Bourbon Review | Breaking Bourbon Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. . Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. [2] One description says it was a cross between an "Indian whoop and wolf-howl". Then suddenly, I stopped seeing it in stores around town. People who don't think it tastes very good refer to it as Rebel Scum. These bottles may appeal to those looking for a private-label wheated bourbon experience. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Just went to Kings Dominion with my 7 and 9 year old sons. The whiskey is made from a mash bill of corn, rye, and barley. In 1972, the Stitzel-Weller Distillery went out of business. It was also a favorite of Rolling Stones guitarist Keith Richards. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest Rebel Yell Launches New Look for Brand Lineup - Kentucky Bourbon Trail Oddly the 10 year picture on that site still says Rebel Yell. Consider this similar product. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Weller. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Not sure why it shows the old one on mobile. Rebel Bourbon is a decent intro into wheated bourbon, however. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Kings Dominion renaming iconic Rebel Yell roller coaster Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Reddit and its partners use cookies and similar technologies to provide you with a better experience. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. "Who Whipped Whom? [1] The origin of the yell is uncertain. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. On this Wikipedia the language links are at the top of the page across from the article title. The standard price of Rebel Yell used to be right around the $12 mark. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. In 2016, construction on the brand new Lux Row Distillery was begun. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. This topic has been inactive for at least365 days, and is now closed. Rebel Kentucky Straight Bourbon Whiskey: Buy Now | Caskers Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Whiskey Review: Rebel Yell American Whiskey When compared to the lineup of other wheated bourbons, that price is hard to beat. The rebel yell has also been likened to the scream of a cougar. Founder of CoasterCritic.com. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. On this Wikipedia the language links are at the top of the page across from the article title. Weller. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. The 10 yr is rebranded on the desktop site. Interesting was in Lux Row today and not one mention of it. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Single barrel still says yell. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Is Rebel Bourbon good whiskey? Whiskey Review: Rebel Yell Ginger - Thirty-One Whiskey Be More Rebel. Lets pour ourselves a glass and find out. Leave a comment below. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. And I never even thought about the park changing the name. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. Each costs about $27 for a 750mL bottle. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. It is often enjoyed neat or on the rocks. With the rye segment up 23.3% thereis no better time to launch this new variant*. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Ive been going to this park for years but now its tainted. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. The Lux Row Distillery filled its first barrel three years later, in January 2018. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. and our Rebel Yell (bourbon) - Wikipedia So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Good Lord, people. Must go buy out the shelf of Yells now!!! Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Waitis that name potentially offensive? I for one am glad they did. Rebel vs Rebel Yell : r/bourbon - reddit.com Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. Partners & Sponsors Changing it just seems to serve no purpose and make the park seem more bland. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Units were nicknamed for their apparent ability to yell during battle. who-ey! So OK, change the name. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. The important thing is that the whiskey inside the bottle has stayed the same. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. The park did what they thought was best. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. NDPs dont often disclose the source whiskey for their brands. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Fifty years later, that pissed off quite a few people. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. There are about 24,000 bottles in this year's batch. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. But more importantly, we cannot white wash history (forgive that wording, please!). "Rebel Yell will always be Rebel Yell. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers That is really lame. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Rebel Yell Bourbon - Review - Gentlemen Ranters He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition.
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