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', This website uses cookies to Our work isn't possible without your support. - YouTube Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? For an optimal experience visit our site on another browser. I purchased a glitter and a .more. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. The Monitor is a peculiar little publication thats hard for the world to figure out. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. she wrote on Instagram. CoverGirls Instagram posted a video of Charles speaking about his new role. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Were seen as being global, fair, insightful, and perhaps a bit too earnest. Here are some of his different makeup creations that prove just how talented he is. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. "Hopefully, itll also help my beard not shine through." Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. Carly Cardellino was the beauty director at Cosmopolitan. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Willam wears Coverboy Glitter Jelly in Roller Rink. In the course of a year, teen makeup artist James Charles has gone from starting an . If you were to come up with a punchline to a joke about the Monitor, that would probably be it. "Im happy that I put forth a line that you dont need any brushes for," says Willam. I love being extra pic.twitter.com/7Qu1yu8U2P. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Your session to The Christian I love being extra pic.twitter.com/7Qu1yu8U2P. Drag Queen Willam Belli Launches Coverboy Makeup Brand - Allure Willam from RuPaul's Drag Race releases his new makeup line: Coverboy So its not surprising that its male cosmetics at this point.. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. coverboy makeup name change log out. User Agreement and Privacy Policy and Cookie Statement and The aspiring makeup art now that CoverGirl has announced that James is its first male CoverGirl. Companies can also win over younger audiences by making social statements. unless you renew or For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Help keep The Christian Post free for everyone by making a one-time donation today. The Duchess of York casts "no judgment" toward her nephew. Do whatever makes you happy." To make each of them even more personal, the collection also features two glossy lip toppers. Who Is James Charles? This CoverBoy Is A Talented Makeup Artist - Bustle "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. James Charles is no exception. The transformation will take your breath away. Drag Queen Willam Launches a Beauty Line Perfect for Any Gender James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Ad Choices. We can't let our kids get brainwashed like this," Benham said. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. His skin and makeup are as flawless as you'd think. CoverGirl announced its newest spokesperson is actually a cover boy. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. Use of this site constitutes acceptance of our Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. 17 Years Old Boy Becomes Covergirl's - Pinterest Charles retweeted a few supportive messages himself. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. According to Huffington Post, it was only a year ago that Charles started his Instagram page. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. CoverGirl's Newest Face Is a CoverBoy: 17-Year-Old James Charles Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. continue to use the site without a So I retook my senior photos & brought my ring light with me so my highlight would be poppin. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. How Bill Clinton, as first gentleman, could reshape role of first ladies. SPOILER, I looked sickening. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Here are 8 big revelations from the Alex Murdaugh murder trial You do you, yknow?". Are gender roles relaxing inthe world of makeup? You read that correctly: The newest CoverGirl is a boy. CoverGirl names makeup artist James Charles its first cover boy Beyond fear, beyond anger. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Suck Less - Ready Go Ventures - Building the social media businesses Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. ?? Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. Meet CoverGirl's first-ever CoverBoy, James Charles - USA Today And if that means shopping COVERBOY, then hey, it's a win-win. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. CoverGirl just chose their first ever CoverBoy and his makeup game is Nor is it the brands first attempt at breaking down barriers. Who owns Gatorade: Coke or Pepsi? CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. Wow. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. Evan Ross Katz. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. I love being extra pic.twitter.com/7Qu1yu8U2P. Jaleesa M. Jones . "I'm aware of the other drag artists with makeup lines . Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. "This type of nonsense has got to be called out. I purchased a glitter and a set of lashes. The three most recent Christian Science articles with a spiritual perspective. "Very durable. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. CoverGirl's first CoverBoy: Teen makeup artist James Charles - Today Love the idea of contouring but don't know where to start? "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. CoverGirl is giving gender stereotypes a much-needed makeover. The Christian Science Monitor has expired. It's fun to play with the trends, but you want to keep going back to the classics. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. 2023 Cond Nast. "You don't have to glob it on," RuPaul agrees. Sometimes the world is a beautiful place. "James Charles is no exception. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Meet CoverGirl's first-ever CoverBoy, James Charles. Coverboy - Cosmetics Business .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. "When she asked me to collaborate, I thought, Absolutely.". We ask for your permission before anything is loaded, as they may be using cookies and other technologies. The model also addressed men profiting off her body. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Red flags that you're dealing with a man-child. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. "I went from coloring books to my face. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Katy Perry Announces CoverGirl's First CoverBoy Is 17-Year-old Makeup Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. . Charles expressed his excitement for his new gig on his Instagram and Twitter. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." All rights reserved. We CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model Im still confident as a boy and I will always be a boy. 2022 Galvanized Media. Follow Facebook.com/CosmoBeauty. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". Ad Choices. subscription. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. And that's exactly what Roncal is bringing to the table this week. Gem is . Stay informed about the latest scientific discoveries & breakthroughs. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." CoverGirl Announces Its First Male CoverGirl Spokesmodel - Cosmopolitan Tea. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" CoverGirl cosmetics names first-ever CoverBoy - nypost.com But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. We know that theres been an increased awareness of queer and trans people in our popular consciousness. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Were run by a church, but were not only for church members and were not about converting people. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. 'RuPaul's Drag Race' star Willam launches new makeup line Coverboy At the age of 17, Charles is breaking boundaries and doing it in style. Monitor journalism changes lives because we open that too-small box that most people think they live in. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Similar-looking products, two totally different techniques. James Charles is no exception. The . We have a mission beyond circulation, we want to bridge divides. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. The end of gendered toys? He might not be a household name just yet, but something tells me that he will be soon. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Their prices range from $10 to $18. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. by blastPRO Mascara. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! The actor describes Harry Styles as "a very kind guy.". Makeup artist James Charles - 103FM The First The Finest | Facebook If you need help purchasing a product directly from Allure, go to our FAQ. Hmmm well that joke is ruined, but who cares! My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. CoverGirl's first CoverBoy: 17-year-old YouTube sensation James Charles Is Skin Cycling the Secret to Better Skin? And we can prove it.. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. 2023 BDG Media, Inc. All rights reserved. Can a Jesus Revolution take place again in America? This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Given the teens talent with brush and pen, its an obvious pairing. The monochromatic eye look is absolutely gorgeous. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . Whoever said it wasn't easy being green was lying. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) For one thing, James has a considerable social media presence in a world that increasingly values social media. A religious liberty newsletter that is a must-read for people of faith. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Of course, Willam's been beating his face for ages. Use of this site constitutes acceptance of our CoverGirl names social media star James Charles as its first ever CoverBOY ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. You read that correctly: The newest CoverGirl is a boy. "You owe it to yourself to take the time to discover and have fun. We want to bridge divides to reach everyone. Follow TODAY.com writer Scott Stump on Twitter. But will more men follow his lead? Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. RuPaul and Mally Beauty Reveal Giant QVC-Exclusive Makeup - Allure "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. No one, that's who. Vote for your favorite beauty products now! Goldie is a golden base with green undertones and holographic glitter. Their prices range from $10 to $18. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. To view this content, click 'Allow and continue'. The singer reveals how grueling life was on the road. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. This message will appear once per week James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Your subscription to A weekly digest of Monitor views and insightful commentary on major events. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day.